|"All the best shows prep heavily but
Pete and Brenda follow that up by becoming a part of their
listener's lives just by being themselves. The combination of
experience, talent and natural personality makes Pete and Brenda
more effective than other radio morning shows. They are two of the
hardest working people in the business."
Jack Taddeo Communications
|"Together and/or separately Pete and Brenda represent A) a highly
entertaining morning or afternoon show! B) a unique marketing approach
in that they are married…to each other and C) two superb voices that
are capable of doing a number of different formats and do them well
and D) are "normal" people and very easy to deal with.”
Ed Levine, Galaxy Communications President and CEO
Galaxy Communications, LP is a locally owned and operated radio
company covering the airwaves from Syracuse to Albany with formats
that include Classic Rock, New Rock, Soft Rock, Sports, and Adult
|“Pete and Brenda are a perfect
pairing of brilliance and humility. They understand that the core
element to success in this medium is not only knowing your
audience, but BEING your audience. They are constantly in
show-prep mode as they walk through life taking daily lessons and
the best practices and relating them to the masses through
themselves. They make everyone around them better.
Leslie Pfau, Marketing Manager KRSK / KWJJ Entercom PORTLAND
|I have known Pete and Brenda for 20
years and their strengths get stronger. Pete and Brenda have a
passion to execute at the top of their game every day. They have a
unique ability to not just talk to the listeners, but to be
interactive with them. Pete and Brenda observe life situations,
including their own, 24/7 to make that special connection to the
Greg Carpenter - Program Director WLIF Radio - CBS Baltimore
|“I love Pete and Brenda. By
understanding what’s important to their radio audience they
created a “real life” show by using reoccurring health expert
guests (fitness and nutrition) to produce weekly segments that
were fun and interesting. As a guest expert on the show, I found
the segments were effortless and came alive with their questions,
personal stories and funny antics. Who needs coffee in the morning
when Pete and Brenda are on the air!”
Heidi Diller, RD Albertsons Corporate Nutritionist
|From: Dave Arthur
RE: Pete & Brenda Book Club Launch
Date: Thu, 21 Sep 2006 21:25:28 -0700
Hats off to Pete and Brenda and the promotions team!!!
One of the first talks I had with Brenda when they first arrived to
The Fish, Brenda talked about having a book club like the one she was
involved with in NY. After much time and energy, we got in the door at
Portland's newest Barnes and Noble around the corner from the station.
Tonight was the first gathering and we weren't sure what to expect. I
just got off the phone with Pete and Brenda and was excited to hear
that 61 people showed up to sit and talk about this month's book! WAY
TO GO! I couldn't be more thrilled! I was seriously hoping that we'd
have maybe 15 folks for the first go around, so to have 61 it
Job well done! I'm thrilled to work with you all!
Program Director – KFIS – 104.1 the FISH
|From: "Dennis Hayes"
Date: Wed, 12 Dec 2007 10:01:06 -0800
Pete and Brenda, Please forgive me of my tardiness. But
WOW!!!!!!!!!!!! What a Christmas party. Thank you for opening your
home to the staff this year. You both have always been very generous
and giving. Everything was so festive and the food was incredible. All
my family members were very impressed once again with your warmth and
kindness! You two party animals (wolves) know how to throw a party.
Dennis Hayes General Manager
Portland Cluster KPDQ AM & FM, KFIS, KTRO, KRYP
|Hi Guys, it’s Leslie in promotions. Read the email below…I’m sure
you’ll enjoy it! Would you like to respond? She would probably be
thrilled that we stream and she CAN hear you. How exciting!
You guys are wonderful!
Director of Marketing and Promotions
KFIS 104.1 The Fish
Subject: Pete and Brenda....
Hi Leslie: Is your morning team the same Pete and Brenda who were on
Y94 in Central New York a few years ago..??? If they are, I just
wanted to let them know that I really miss them. They were just
wonderful to listen to - they made getting ready for work a fun thing.
When they left Y94, I stopped listening to that station. I was looking
for a certain song and in my "surfing" I found your site. Living in
central New York, I am unable to pick up your station (do you
stream?), but I'm sure the folks in your listening area are enjoying
Kathy from Auburn, NY
|May 2, 2008
Dear Pete and Brenda;
I’m writing regarding an endorsement that you did for my client.
Recently, you did an on-air endorsement of my client, Foot Solutions
of Tigard and their products. This endorsement was for a one week
promotion that would air on our stations. Shortly after the promotion,
I visited the client’s store to follow up with him and discuss ideas
for building on the momentum that the store gained from the
endorsement. While at the store, a customer overheard that I was from
The Fish radio station and proceeded to inform the client and I that
the only reason that they chose to come to this store was because of
the recommendation that they heard from Pete and Brenda on the “Pete
and Brenda” show on 104.1 The Fish. The client was impressed, and
decided to buy the package that I presented to continue to build on
the momentum of the first short campaign and endorsement.
Thank you for your endorsement of my client and their products. The
success of your endorsement helped secure customers for my client and
ensured that they will continue to look to our stations to build their
April R. Eckert
|From: Greg Smith
Sent: Wednesday, June 04, 2008 09:19
Hi Pete & Brenda:
Thanks for this additional information and the outstanding added value
support that included Albertson’s nutritionist Heidi in the Healthy
Wednesday segment in the Pete & Brenda Show. We were able to increase
our revenue monthly and annually. Many thanks and much appreciation
for your (team Pete & Brenda) creativity and for providing us
with some timely ideas to run with. They worked! Smile, big smile!
National Sales Manager/VRR Reps.
104.1 The Fish